Global Marketing Essay Example | Topics and Well Written Essays - 250 words - 1

Global Marketing - Essay Example Thanks to his established brand, his company managed to establish and maintain a standard marketing mix within which he operated. It is to be noted that the lack of significant competition at the time made him survive. However, with increased competition, variations became distinct, and his approach was no longer appropriate. b. The strategy currently in use by Levi Straus is rather a complex mix, whereby managers have the authority to standardize the marketing mix in respect to their specific local markets. Elements of marketing that Levi Straus changed are decentralizing the marketing responsibility to the local managers. He also introduced new styles for satisfying a variety of style preferences for the customers (Levitt, 1983). c. His new strategy has a high potential for profitability fostering growth of the company. Although the autonomy of managers is at the expense of economies of scale for advertising for instance, consumers’ needs are addressed more efficiently. d. The story shows deep insights on the effects of globalization. The assumption that standardization will result in a perfect market mix has been proved wrong. Rather the customization of styles to suit the customers is preferred. Well, the student shows comprehension of the subject in question. However, it is clear that they miss the point when answering the question of the elements of the marketing mix as used in different nations. A straightforward answer would have been more appropriate in that case. At that, the student fails to identify the most important information as required by the question. The student attempts to hit the bottom line of the questions, but their ways of supporting their notion falls short. Despite sharing deep insights in the questions asked, the student fails to support their arguments in a convincing manner. The result is that, although showing great potential of knowledge in the questions, the student lacks the ability to