Kit Kat market research - 2662 Words

Market Research Report Dorottya Vargyas Introduction: In this report we would like to present the results of our research which was made related to KitKat. Aim of the research: The main aim of the survey is to find out if there is any need for sugar free Kit Kat product in the Hungarian market, and whether people with weight problems or people with diabetes are more interested in sugar free Kit Kat products. To clear up the chocolate consumption and the eating habits of the Hungarian consumers. First of all we would like to shortly introduce the Nestlà © S.A. which is the producer company of KitKat and after that a short review†¦show more content†¦Our online survey was filled out by 116 persons. Our target group is almost the whole Hungarian society especially those who have diabetes or weight problems The survey consisted of 22 questions and we asked people about their chocolate consumption habits, about KitKat and about diabetic chocolates. 1st question: Do you like to try out new tastes? According to the data gained from the answers of the first question we can draw the conclusion that the people in our sample are tending to try out new tastes. These answers are favorable for us because, as we mentioned before, we are planning to penetrate the market with a new, sugar-free KitKat. 2nd question: How often do you consume chocolate? In this question we were interested about the frequency of chocolate consumption. As we can see the majority (43%) of our sampling group consumes chocolate products weekly which is a positive result in case of our survey. 3rd question: What type of chocolate do you prefer the most? In this question we tried to collect information about the type of chocolates what consumers prefer principally. The reason why we would liked to pick up information about it is the following: if we have the opportunity to enter the market with a new, sugar-free KITKAT chocolate, we have to know the customers’Show MoreRelatedNestle Business Case Study1733 Words   |  7 PagesKit Kat: Revitalising a Brand Leader A Nestlà © case study Page 1: Introduction All products have a life-cycle. It starts with preparations for the product s launch, followed by the launch itself. Some products are an immediate success; they capture public imagination. Often this results from well targeted, exciting promotional and advertising activity and from careful market research that has identified a genuine gap in the market. Other products take longer to come to consumers attention, andRead MoreMarketing Analysis Of Nestle s Marketing Strategy1070 Words   |  5 Pagesin Australia between 2014 and 2015. This analysis will focus on Nestlà © Kit Kat ‘Break Rescue’ campaign that ran from May to October 2014. The series of four television advertisements show a team of Breakguards that intervene when a break is in danger of being interrupted. Each advertisement is set in a relatable break environment that demonstrates how a Kit Kat and ‘Save your Break’. Product analysis The confectionery market consists of the sale of sugar confectionery and chocolate confectioneryRead MoreUnilever V Nestle1235 Words   |  5 Pagesoperate in a global market place and to develop appropriate strategies. A global strategy is an organisational plan that takes into account these new global realities. Both Nestle and Unilever have developed global distribution and marketing networks, based on their powerbrands i.e. market leading brands that are recognisable in nearly every country in the world. Both Nestle and Unilever have many powerbrands. Key aspects of global strategy include: 1. Treating the global market as the domesticRead MoreKitkat Case Study2808 Words   |  12 PagesMaintenance of a Classic Brand Name Introduction Kit Kat was launched in 1937. Since then, it has consistently been one of the best selling chocolate bars on the market and has acquired an instantly recognisable brand name and identity. In 1997, British sales of Kit Kat amounted to some  £227 million, which made it easily the most popular confectionery product on the market. Forty four Kit Kats are consumed every second in the UK! The UK confectionery market is worth over  £5 billion per annum and is highlyRead MoreIntroduction Of The Hershey Company Essay1099 Words   |  5 PagesIntroduction to Business The Hershey Company Introduction The Hershey Company produces the best chocolate according to a survey taken among my coworkers. This company is well known for their Hershey s Kisses, Kit-Kat, Whopper s, Reese s Peanut Butter Cups and much more! Personally Kit-Kat is my favorite. Hershey s is one chocolate that I can eat and it changes my whole mood. Their mission statement is, â€Å"Bringing sweet moments of Hershey happiness to the world every day.†1 Hershey s focuses onRead MoreNestle vs Cadbury5506 Words   |  23 Pagesand Cadbury Submitted to: Ms Shalini Gupta Submitted by: Chaitanya Hiremath Roll no - 370 2012 Shaheed Bhagat Singh College (Delhi University) ACKNOWLEDGEMENT I, a student of Shaheed Bhagat Singh College make a humble attempt to present my research project. It gives me immense pleasure to thank and extend my gratitude to Ms Shalini Gupta for extending her valuable time and continuous support in completing this project. I also avail this opportunity to convey my sincere thanks to all the sourcesRead MoreThe Gold Kit Kat Bar1761 Words   |  8 Pagesreport will firstly wish to discuss the 24k gold Kit-Kat bar that was introduced to Melbourne Australia on the Chinese New Year 2016 by Nestle’. Firstly giving a brief background on Chinese New Year, secondly providing a literature review on Limited edition products and Special Edition products. Thirdly explain customer benefit(s)/value proposition pricing, design, segmentation, targeting positioning, and competition. Lastly address the key market strategies and tactics to be implemented. ChineseRead MoreThe Meaning of Having a Relationship with a Brand1718 Words   |  7 PagesSons9780471485902http://books.google.co.ke/books?id=K4AVfoJX6wMC( HYPERLINK l _ENREF_4 o Peppers, 2004 #250 Peppers Rogers, 2004). Personal experience and knowledge on consumers having relationships with brands Brands are a strong and powerful force in the market place and they drive consumer perceptions and have great significance in their lives. Relationships do exist between consumers and the brands they purchase. This comes greatly from personal experience which shows that consumers like to feel the existenceRead MoreMarketing Campaign Analysis Marking Guide Essay2414 Words   |  10 Pagesproduct or service. †¢ The organisation that provides the product or service, including any mission statements, visions or goals. †¢ The industry and the markets that the organisation operates in. †¢ The form of marketing media that is used 10 2.5 2.5 2.5 2.5 2 2 1.5 1.5 Segmentation †¢ The different aspects of segmentation and the effects †¢ Target market has been identified †¢ Positioning strategy method is defined including reasons 25 10 5 10 7 0 6 Findings Discusses: †¢ Student demonstrates depthRead MoreEssay about Nestle Distribution Channel2351 Words   |  10 Pagesfor an organisation to dominate in the market but today due to lot of different methods, channels and modern tools for marketing and functioning of the organisation, the world has become very competitive. In this assignment the author is concentrating on two major players in this competition, the distribution channels and the sales force. The company in discussion here is Nestlà © UK and the product for narrow research is Nestlà ©Ã¢â‚¬â„¢s own most successful brand â€Å"Kit Kat†. Nestlà © homes itself in Switzerland

Eating Disorders Are Not Strict Diets - 925 Words

What if every morning you experienced an unbearable amount of depression over the size and shape of your body? Would you be able to get up without struggling to leave your bed, or would you cover your face with a pillow when your alarm went off? Everyday millions of teens and adults hesitate to walk into the bathroom because they’re scared to see themselves in the mirror. Every day they dread facing the mirror in horror that the voices of negativity in their head will become stronger and greater. Most of these people can’t remember the last time they have eaten a normal meal without running to the bathroom or twirling it around on their plate. People with these types of disorders often experience their weight determining not only their mood but how they will consume their food. Eating disorders are not strict diets. Eating disorders are illnesses with exceptionally high health hazards. Eating disorders are seen mostly in teens and adults across the world in junior high, high school, or college campuses. There are three different types of eating disorders that include anorexia nervosa, binge eating, and bulimia nervosa. Anorexia nervosa is an eating disorder of inadequate food intake that leads to an extreme amount of weight loss. There are many people who experience these types of eating disorders, but research shows that 90% to 95% of these people are adolescent girls and women. People with this type of eating disorder often have an intense fear of gaining weight. They alsoShow MoreRelatedBulimia Symptoms And Treatments Of Bulimia972 Words   |  4 Pagessociety placing so much emphasis on being thin in order to be attractive. But how thin is too thin? Many girls in this country use some kind of diet or exercise plan but, others take it too far. Bulimia is exactly what taking it to far means. Have you ever met someone who always leaves to go to the bathroom after they finish eating? Perhaps, when they were eating they eat way more then was necessary almost to the point of it being excessive. Maybe this person you know has anxiety, depression, or a poorRead MoreEating Disorders Essay1588 Words   |  7 Pagesboth physically and mentally essential in daily lives. While people have knowledge of severe underdeveloped nutrition in other parts of the world, they fail to realize the malnutrition that may be affecting their own bodies. Every human needs a proper diet with nutrients which provide the individual with energy, structure, and regulation to maintain the body (Smolin and Grosvenor 21-22). In order to lead a healthy lifestyle, a person must also have a healthy body image. However, healthy body imagesRead MoreAnorexia Nervos A Type Of Eating Disorder1677 Words   |  7 PagesAnorexia Nervosa, a type of eating disorder, is occurring to many individuals in today’ s time. To be diagnosed with Anorexia Nervosa a person must meet the following criteria: going more than eight waking hours without eating, skipping meals, limiting the amount of calories being taken in, and eating as little as possible when meals are consumed (American Psychiatric Association, 2013). Behaviors can be expressed to certain degrees and can ultimately be learned and acquired by other individuals.Read MoreGlossy Images Of Tall Attractive1344 Words   |  6 Pagesby the diet industry. The result is a society obsessed with dieting; ironically, the evidence proves that these diets actually have the adverse effect and instead are making Americans fat. Somehow, Americans have confused the notion of a â€Å"diet† with â€Å"dieting.† A diet refers to the â€Å"customary and kind of food and drink taken by a person from day to day; more narrowly, a diet planned to meet specific requirements of the individual, including or excluding certain foods† (Diet). A healthy diet focusesRead MoreSociocultural And Family Influences On Eating Disorders1372 Words   |  6 Pagesfamily, that lead to the development of eating disorders. Neurology is a factor as disturbances to neurotransmitters and serotonin can affect brain activities that make an individual more susceptible to develop disordered behaviors associated with eating disorders. Genetics are also an important factor to eating disorders as they are inheritable and recessive in future generations. Personal, predisposed characteristics are another influence in eating disorders. Those who have self-esteem deficits,Read MoreEating Disorders : Anorexia Nervosa And Bul imia Nervosa1303 Words   |  6 Pagesdifferent kinds of diets and exercise compulsively. The obsession over girls’ appearances and weight has lead to an increasing number of cases of eating disorders. According to a National Institute of Mental Health article (Eating Disorders, 2016), an eating disorder is an illness that causes physical disturbance to your everyday diet. A person who is stressed or concerned about their body weight is a sign that he or she might have an eating disorder. Out of all the eating disorders, the two most commonRead MoreThe Secret Behind The Fitness Industry Essay1436 Words   |  6 Pagescompetitor may be seen as a strong and powerful event, but what the fitness industry keeps on the inside is the ugly diet. The fitness diet is one of the most damaging and mind controlling diets. The diet controls a competitors every thought and weighs down on a competitors everyday life during prep. Even though the diet is such a horrible way to eat, people st ill decide to push through the diet and compete. Being physically and emotionally fit is a great way to feel confident in yourself. WhenRead MoreFood Addiction1518 Words   |  7 Pagesmedia manipulation is the main cause for the many eating disorders and the people addicted to them. For most people eating is a satisfying experience. But for some, eating is an impulse. Men and women of all ages force themselves to eat too much or too little, and experience incredible psychological pain when they do. Body weight and image become a fixation that damages relationships and has severe health consequences. Food addiction is a disorder characterized by obsession with food, the accessibilityRead MoreEssay on Food Addiction in America1499 Words   |  6 Pagesmedia manipulation is the main cause for the many eating disorders and the people addicted to them. For most people eating is a satisfying experience. But for some, eating is an impulse. Men and women of all ages force themselves to eat too much or too little, and experi ence incredible psychological pain when they do. Body weight and image become a fixation that damages relationships and has severe health consequences. Food addiction is a disorder characterized by obsession with food, the accessibilityRead MoreHow Eating Disorders Affect Health772 Words   |  3 PagesEating Disorders are conditions in which involves irregular eating habits, either insufficient or excessive food, that affects inimical the body’s image and mental health (Wikipedia). It affects men and women of all ages, but it has a greater impact among adolescences and young adults. In the United States, 24 million Americans are battling eating disorders, in which 1 million are males and 23 million are females. An individual who portraits this condition may have an irrational self-image thought

Enterprise System for Cyber Physical System - MyAssignmenthelp.com

Question: Discuss about theEnterprise System for Cyber Physical System. Answer: Enterprise systems integration with other organizational systems, cyber physical systems and scada systems are the systems that have been reviewed recently in this aspect. The components of scada are brought together such that the component systems are one system and an aggregation of the small subsystems are put together. Cyber-physical system (CPS) is used in organizations in a mechanism controlled or monitored by computer-based algorithms, tightly integrated with the internet and its users. In cyber-physical systems, physical and software components are deeply intertwined, each operating on different spatial and temporal scales, exhibiting multiple and distinct behavioral modalities, and interacting with each other in a myriad of ways that change with context.[1] Examples of CPS include smart grid, autonomous automobile systems, medical monitoring, process control systems, robotics systems, and automatic pilot avionics.[2] CPS involves integration involves Trans disciplinary approaches, merging theory of cybernetics, mechatronics, design and process science.[3][4][5] The process control is often referred to as embedded systems. In embedded systems the emphasis tends to be more on the computational elements, and less on an intense link between the computational and physical elements. CPS is also similar to the Internet of Things (IoT) sharing the same basic architecture, nevertheless, CPS presents a higher combination and coordination between physical and computational elements.[6] Precursors of cyber-physical systems can be found in areas as diverse as aerospace, automotive, chemical processes, civil infrastructure, energy, healthcare, manufacturing, transportation, entertainment, and consumer appliances.[2] Cyber-physical models for future manufacturingwith the motivation a cyber-physical system, a "coupled-model" approach was developed.[25] The coupled model is a digital twin of the real machine that operates in the cloud platform and simulates the health condition with an integrated knowledge from both data driven analytical algorithms as well as other available physical knowledge. The coupled model first constructs a digital image from the early design stage. System information and physical knowledge are logged during product design, based on which a simulation model is built as a reference for future analysis. Initial parameters may be statistically generalized and they can be tuned using data from testing or the manufacturing process using parameter estimation. The simulation model can be considered as a mirrored image of the real machine, which is able to continuously record and track machine condition during the later utilization stage. Finally, with ubiquitous connectivity offered by cloud computing technology, the coupled model also provides better accessibility of machine condition for factory managers in cases where physical access to actual equipment or machine data is limited. These features pave the way toward implementing cyber manufacturing.[26][27] . (Garvey, 2014) said the cost varies because of the interfaces that subsystems are exporting. Scada Systems There is acronym for supervisory control and data acquisition, a computer system for gathering and analyzing real time data. SCADA systems are used to monitor and control a plant or equipment in organizations such as telecommunications, water and waste control, energy, oil and gas refining and transportation. A SCADA system gathers information and then sends inform of an integrated circuit in an organization such as where a leak on a pipeline has occurred, transfers the information back to a central site, alerting the home station that the leak has occurred, carrying out necessary analysis and control, such as determining if the leak is critical, and displaying the information in a logical and organized fashion. (Samuel, 2014) said with systems integrated using this method, it is possible to completely replace one subsystem with another subsystem. SCADA systems can be relatively simple, such as one that monitors environmental conditions of a small office building, or incredibly complex, such as a system that monitors all the activity in a nuclear power plant or the activity of a municipal water system. control system architecture that uses computers, networked data communications and graphical user interfaces for high-level process supervisory management, but uses other peripheral devices such as programmable logic controllers and discrete PID controllers to interface to the process plant or machinery. The operator interfaces which enable monitoring and the issuing of process commands, such as controller set point changes, are handled through the SCADA supervisory computer system. However, the real-time control logic or controller calculations are performed by networked modules which connect to the field sensors and actuators. (Peterson, 2013) said in the modern world connected by Internet, the role of system integration engineers is important: The SCADA concept is developed as a an organization application methodology means of remote access to a variety of local control modules, which could be from different manufacturers allowing access through standard automation protocols. In practice, large SCADA systems have grown to become very similar to distributed control systems in function, but using multiple means of interfacing with the plant. (George, 2012) said their expertise ranges from hands-on experience with technology and project management to the higher-level issues of business. They can control large-scale processes that can include multiple sites, and work over large distances.[1] It is one of the most commonly-used types of industrial control systems, however there are concerns about SCADA systems being vulnerable to cyber warfare/cyber terrorism attacks.[2] References George, L. (2012). Their expertise ranges from hands-on experience with technology and project management to the higher-level issues of business: Gotham press, Australia. Peterson, V. (2013). The modern world connected by Internet, the role of system integration engineers is important: Austria press, Australia. Garvey, C. (2014). The cost varies because of the interfaces that subsystems are exporting: Lowman press, Paris. Bibliography Peter Bernus and L. Nemes (ed.). (1995). Modelling and Methodologies for Enterprise Integration: Proceedings of the IFIP TC5 Working Conference on Models and Methodologies for Enterprise Integration, Queensland, Australia, November 1995. Chapman Hall. ISBN 0-412-75630-7. Peter Bernus et al. (1996). Architectures for Enterprise Integration. Springer. ISBN 0-412-73140-1 Fred A. Cummins (2002). Enterprise Integration: An Architecture for Enterprise Application and Systems Integration. John Wiley Sons. ISBN 0-471-40010-6 Charles J. Petrie (1992). Enterprise Integration Modeling: Proceedings of the First International Conference. MIT Press. ISBN 0-262-66080-6 Kent Sandoe, Gail Corbitt, Raymond Boykin, Aditya Saharia (2001). Enterprise Integration. Wiley, ISBN 0-471-35993-9.

The Joshua Tree by U2 free essay sample

Possibly one of the most unique albums I have ever listened to, The Joshua Tree, released in 1987, is critically acclaimed to have brought the musical group, U2, to stardom. For most of the younger generation (yes, including myself), this CD is considered an oldie and not something we would listen to on a day to day basis. I’d like to shed some light back on the album. In the album, U2 expresses themselves through their unique and Irish-rooted music. They match vocals to transform the emotions of the listener in a way that very few other artists to date had been able to achieve. Listed as the first track on the album, â€Å"Where the Streets Have No Name†, is the introductory song that the world in the 80’s was looking for. The beautiful, orchestral start interrupted by a classical electric guitar solo is an incredible way to get toes tapping and hearts singing. We will write a custom essay sample on The Joshua Tree by U2 or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Andthe vocals. Throughout the album, the lyrics are breath-taking and are very meaningful. â€Å"I Still Haven’t Found What I’m Looking For† has the audience captivated and intrigued to listen for more. The lead singer, Bono, can’t seem to make up his mind about his heart’s desire as he expresses in this track. If you haven’t already, I would highly recommend checking out this album because even though it’s an oldie, it’s also a goodie.