Kit Kat market research - 2662 Words

Market Research Report Dorottya Vargyas Introduction: In this report we would like to present the results of our research which was made related to KitKat. Aim of the research: The main aim of the survey is to find out if there is any need for sugar free Kit Kat product in the Hungarian market, and whether people with weight problems or people with diabetes are more interested in sugar free Kit Kat products. To clear up the chocolate consumption and the eating habits of the Hungarian consumers. First of all we would like to shortly introduce the Nestlà © S.A. which is the producer company of KitKat and after that a short review†¦show more content†¦Our online survey was filled out by 116 persons. Our target group is almost the whole Hungarian society especially those who have diabetes or weight problems The survey consisted of 22 questions and we asked people about their chocolate consumption habits, about KitKat and about diabetic chocolates. 1st question: Do you like to try out new tastes? According to the data gained from the answers of the first question we can draw the conclusion that the people in our sample are tending to try out new tastes. These answers are favorable for us because, as we mentioned before, we are planning to penetrate the market with a new, sugar-free KitKat. 2nd question: How often do you consume chocolate? In this question we were interested about the frequency of chocolate consumption. As we can see the majority (43%) of our sampling group consumes chocolate products weekly which is a positive result in case of our survey. 3rd question: What type of chocolate do you prefer the most? In this question we tried to collect information about the type of chocolates what consumers prefer principally. The reason why we would liked to pick up information about it is the following: if we have the opportunity to enter the market with a new, sugar-free KITKAT chocolate, we have to know the customers’Show MoreRelatedNestle Business Case Study1733 Words   |  7 PagesKit Kat: Revitalising a Brand Leader A Nestlà © case study Page 1: Introduction All products have a life-cycle. It starts with preparations for the product s launch, followed by the launch itself. Some products are an immediate success; they capture public imagination. Often this results from well targeted, exciting promotional and advertising activity and from careful market research that has identified a genuine gap in the market. Other products take longer to come to consumers attention, andRead MoreMarketing Analysis Of Nestle s Marketing Strategy1070 Words   |  5 Pagesin Australia between 2014 and 2015. 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